Diet ads on Facebook are incredibly popular because of how many people are looking to lose weight quickly using anything from teas to pills to shake weights.
Weight loss has an interesting trend spiking on international go on a diet day commonly known as news years day.
You can see what I mean in the graph above. Despite a clear trend favoring January diet ads are run all year round.
Diet ads are also great to run because most of the products are very high margin, a bottle of weight loss pills can cost less than $2 to manufacture and can be sold for upwards of $50 making it an attractive product to sell.
Some clear trends in diet ads (which are highly regulated these days) are drinks, animations/cartoons, and reaction photos such as shocked or crying.
Skin care is one of the most popular products advertised on Facebook and its no surprise because as people age they get wrinkles and who doesn’t want to look younger?
What many people who market skincare products may be shocked to learn is that men skin creams are just as popular as women. Two images side by side are the current trend along with video ads and mobile, so make sure your landing pages and product pages are optimized for mobile traffic with fast loading speeds.
Some keys to running a successful skincare campaign is to get your demographic right, targeting the right ages, locations and devices. It’s also really important to get the highest converting offers as Facebook traffic is competitive especially for cosmetics given the high margins ($2 bottle of cream for $40+).
Here are a few keywords that can help you find skin care product ads: