Growth Hacker’s Guide to Facebook Giveaway Campaigns

Marketers are always looking for high ROI campaigns and for social media if done correctly the giveaway contest can bring in emails, leads, or customers very cheap.

In this post we will show you how to find which Facebook Giveaway contest campaigns which are really working then in a case study series we will break down specific winning campaigns so make sure you are subscribed.

First step is to login to AdsVantage and search for “giveaway” “contest” “enter”. Contest search in AdsVantage link.

giveaway contest search

Next look for ads with many likes, shares and comments

giveaway contest ad likes

You may want to look for ads within a specific country such as “United States”. You can do this by clicking on the button under each ad to filter by country.

filter by country

Landing pages are critical to a successful campaign so make sure you look at the landing page via the Url button, or favorite the ads you like so you can go back and take a closer look.

goto url adsvantage

Why Facebook giveaway contest?

One word, ROI. Free is a powerful marketing tool and when you combine the power of free with the potential reward of a prize people love entering.

We also recommend using a social media campaign management tool like Rignite which allows you to do useful strategies like spending when the contest is coming to an end

As previously mentioned we will be doing a case study series on the best Facebook free giveaway contest campaigns so make sure you are subscribed to this blog for updates.

Easily Find Facebook Campaigns Using AdsVantage

AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:

  • Boost engagement by researching which ad posts attract likes or comments
  • Discover best of ads which attract more participation
  • Split test new ads ideas faster using a data-driven approach to marketing
  • Get advertiser level reports showing which ads were most effective
Sign up for a free trial today!

Sign Up For a Free Trial of AdsVantage

2,500 News Feed Social Media Ads a Day Now Real-Time

This past week we as a company have reached an important goal we wanted to share with you. We are currently at 2,500 per day and growing!

2.5k news feed

That is a 3.2x increase in the last 30 days which is allowing our data science team to build better algorithms leading to better analytics which you need when deciding what to run on your social media ads.

Real-time Ads

Our news feed ads service has gone real-time no longer requiring manual updates so you have access to the absolutely cutting edge data.

real-time social media new feed ads

Stay tuned to the blog for more exciting updates!

Easily Find Facebook Campaigns Using AdsVantage

AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:

  • Boost engagement by researching which ad posts attract likes or comments
  • Discover best of ads which attract more participation
  • Split test new ads ideas faster using a data-driven approach to marketing
  • Get advertiser level reports showing which ads were most effective
Sign up for a free trial today!

Sign Up For a Free Trial of AdsVantage

How to sell Degrees using Social Ads with Career Kickstarter

After exploring Adsvantage you will find that some advertisers use many different images and text in their social ads.

In this case study we will show you how to identify which ads are getting the best results and which ads to look at.

AdsVantage URL: http://app.adsvantage.net/search/?advertiser=career+kickstarter

career kickstarter

In the above screenshot we have 8 ads from the same advertiser, Career Kickstarter. There are a few things you can notice about the way they are advertising that that really stands out. First they have multiple ads with over 400 likes which means they do a substantial amount of testing with what looks like an average comment to likes ratio of around ~7.5.

There is one most notable exception we will point out.

career kickstarter top ad

Not only does this ad have over 2850 likes, it also has a comments to likes ratio of ~4.7 which is an indicator of higher engagement with their audience.

As most of the success of your creatives come down to which image you use in the ads it may be worth testing some similar images in your social media strategy even if your product is not selling degrees. My theory as to why this image of a group works the best is that, more than education women want a sense of connection to a community and that is what this image gives an impression of.

Another example from the same advertiser is for a Diploma in Web Design:

career kickstarter web design

Again the comment to likes ratio is 4.1 which shows higher than average for this advertiser engagement. My theory as to why this ad does better than average is that the person in the image creates almost a silhouette like appearance that a student will readily identify and engage with (click, like or comment).

In conclusion we have analysed an advertiser promoting degrees and have seen how using AdsVantage you can identify which ads are working for them or in this case which degrees are attractive to an Australian Female audience.

Easily Find Facebook Campaigns Using AdsVantage

AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:

  • Boost engagement by researching which ad posts attract likes or comments
  • Discover best of ads which attract more participation
  • Split test new ads ideas faster using a data-driven approach to marketing
  • Get advertiser level reports showing which ads were most effective
Sign up for a free trial today!

Sign Up For a Free Trial of AdsVantage

New Feature – Favorites

AdsVantage collects thousand of ads per day yet only a small percentage of those ads are relevant to you and your project so what we have introduced a star icon on the top right of each ad box allowing you to save any ad that you are interested in coming back to.

Here is a screenshot showing exactly where to find this new feature:

Favorite ad star

All the ads you have saved can be found by navigating to http://app.adsvantage.net/fav where you will find all the ads you have saved.

Favorites

In future editions we may add the ability to add different ads to separate lists for those working on multiple campaigns and also the ability to save searches.

Look forward to seeing many improvements like this as we refine AdsVantage’s user experience and core value proposition.

Easily Find Facebook Campaigns Using AdsVantage

AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:

  • Boost engagement by researching which ad posts attract likes or comments
  • Discover best of ads which attract more participation
  • Split test new ads ideas faster using a data-driven approach to marketing
  • Get advertiser level reports showing which ads were most effective
Sign up for a free trial today!

Sign Up For a Free Trial of AdsVantage

Arnold Schwarzenegger Australian Realestate.com.au Campaign

Over the last 2 days there has been enormous buzz after everyone started seeing ads for Arnold Schwarzenegger’s big move to Austria

Arnold Schwarzenegger Australia

Accompanying this campaign is a video explaining how Arnold has been surfing realestate.com.au thinking its showing results for Austria, when his assistant corrects him he laughs it off saying “you pronounce it so funny”. Check it out:

You can find more ads as they come out using an AdsVantage advertiser search http://app.adsvantage.net/search/?advertiser=realestate.com.au

Arnie Realestate.com.au campaignTip: Notice how fast the likes and comments are increasing for this promoted post campaigns!

 

Easily Find Facebook Campaigns Using AdsVantage

AdsVantage is a software solution that makes it easy to find campaigns on Facebook ads. With AdsVantage you can:

  • Boost engagement by researching which ad posts attract likes or comments
  • Discover best of ads which attract more participation
  • Split test new ads ideas faster using a data-driven approach to marketing
  • Get advertiser level reports showing which ads were most effective
Sign up for a free trial today!

Sign Up For a Free Trial of AdsVantage